Exploring the major design movements that have shaped graphic design, advertising, branding, and visual communication.
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History of GRAPHIC DESIGN
Exploring the major design movements that have shaped graphic design, advertising, branding, and visual communication.
From Art Deco to AI-generated creativity, students discover how artistic, cultural, technological, and social transformations have influenced visual communication and continue to inspire contemporary creative practices.
From Bachelor’s degree to Master’s degree (Master 2).
Beginner to advanced levels.
French and international classes (full english)
Practical and creative exercises : moodboard creation, visual research, movie poster redesigns, magazine cover reinterpretations, and advertising campaigns inspired by major design movements…
Topics Covered
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Art Deco (1920s–1940s)
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Swiss Design (1950s–1970s)
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Pop Art (1950s–1970s)
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Psychedelic Design (1960s–1970s)
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Postmodernism (1980s–1990s)
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Contemporary Minimalism (2000s–Present)
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Graphic Brutalism / Anti-Design (2010s–Present)
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AI, Glitch Aesthetics & Contemporary Hybrid Design
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Objectives
Pedagogical Approach
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Theoretical lectures and historical context
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Analysis of iconic posters, advertisements, magazines, and visual references
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Design movement case studies
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Visual research and reference collection
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Moodboard creation and visual culture development
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Museum visits and exhibition analysis
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Individual and collaborative projects
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Creative reinterpretation exercises
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Movie poster redesigns
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Magazine cover transformations
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Advertising campaigns inspired by historical design movements
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Group discussions and critical thinking sessions
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AI-assisted creative experimentation
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Collective reviews and presentations
OTHER Courses & Workshops in ADVERTISING CULTURE
Museum Visits & Creative Concepts
Transform artworks and museum experiences into advertising concepts, creative campaigns, and brand collaborations through research, creativity, and visual storytelling.
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Advertising Culture
Explore the history of advertising and visual expression in Europe, from Antiquity and Gutenberg's printing press to television, digital media, social networks, and AI-driven communication.
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Art in Advertising
Exploring how artists, artworks, and artistic movements have influenced branding, advertising, and visual communication. Students develop advertising concepts inspired by artworks.
SEE THE COURSE ->Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together !
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI.