Transform artworks and museum experiences into advertising concepts, creative campaigns, and brand collaborations through research, creativity, and visual storytelling.
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ART IN ADVERTISING
Exploring the relationship between art, advertising, and visual communication through the study of artistic movements, iconic artworks, and contemporary creative campaigns. Students learn how advertisers, designers, and brands borrow, reinterpret, and transform artistic references to create memorable, culturally relevant, and visually engaging communication.
From Bachelor’s degree to Master’s degree (Master 2).
Beginner to advanced levels.
French and international classes (full english)
Practical and creative exercises : Create an advertising campaign and product collaboration inspired by an artist
Topics Covered
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Art history and visual culture
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Artistic movements and advertising
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Cultural references in communication
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Pop Art, Surrealism, Renaissance, and Contemporary Art
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Art direction and visual storytelling
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Artistic collaborations and co-branding
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Packaging design inspired by artists
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Appropriation, reinterpretation, and parody
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Museum collections and creative inspiration
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AI and artistic references in advertising
Objectives
Pedagogical Approach
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Lectures and case studies
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Analysis of artworks, advertising campaigns, and brand collaborations
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Museum visits and exhibition reviews
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Visual research and moodboard creation
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Creative concept development workshops
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Product collaboration and packaging design exercises
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Advertising campaign creation inspired by artists and art movements
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Individual and collaborative projects
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AI-assisted creative experimentation
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Creative presentations and project pitches
OTHER Courses & Workshops in ADVERTISING CULTURE
Art in Advertising
Exploring how artists, artworks, and artistic movements have influenced branding, advertising, and visual communication. Students develop advertising concepts inspired by artworks.
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Advertising Culture
Explore the history of advertising and visual expression in Europe, from Antiquity and Gutenberg's printing press to television, digital media, social networks, and AI-driven communication.
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History of GRAPHIC Design
Exploring the major design movements that have shaped graphic design, advertising, branding, and visual communication.
SEE THE COURSE ->Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together !
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI.