Exploring the major design movements that have shaped graphic design, advertising, branding, and visual communication.
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History of Advertising & Visual Expression in Europe
Exploring the evolution of advertising and visual communication from Antiquity to the digital age.
Through the study of major historical periods, technological innovations, artistic movements, and advertising media, students discover how visual expression has shaped communication, culture, brands, and consumer behavior throughout European history.
From Bachelor’s degree to Master’s degree (Master 2).
Beginner to advanced levels.
French and international classes (full english)
Topics Covered
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Antiquity and early visual communication
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The Middle Ages, town criers, and the first commercial signs
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The invention of printing and Gutenberg’s revolution
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Announcements, pamphlets, and the origins of advertising
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Rococo and Neoclassicism
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The Industrial Revolution and the rise of mass communication
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The first advertising posters
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Radio advertising
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Television advertising
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Digital communication and social media
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Contemporary advertising in the age of AI
Objectives
Pedagogical Approach
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Historical lectures
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Visual analysis and case studies
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Advertising campaign analysis
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Artistic and cultural references
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Museum visits and creative concept development
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Creative challenges inspired by historical movements
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Group discussions and critical thinking exercises
OTHER Courses & Workshops in ADVERTISING CULTURE
Art in Advertising
Exploring how artists, artworks, and artistic movements have influenced branding, advertising, and visual communication. Students develop advertising concepts inspired by artworks.
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Advertising Culture
Explore the history of advertising and visual expression in Europe, from Antiquity and Gutenberg's printing press to television, digital media, social networks, and AI-driven communication.
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Museum Visits & Creative Concepts
Transform artworks and museum experiences into advertising concepts, creative campaigns, and brand collaborations through research, creativity, and visual storytelling.
SEE THE COURSE ->Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together !
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI.