Vector design, logotype creation, visual identity systems, illustration, and communication supports.
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PHOTOGRAPHY & IMAGE CREATION
From Light to AI
Lecturer : Marc-Antoine DHULST
Exploring photography as the art of capturing light and intention while understanding how artificial intelligence is transforming image creation and visual communication.
Photography is more than simply capturing an image, it is about technical composition, and storytelling. In an era where artificial intelligence can generate realistic visuals in seconds, this module helps students to understand what makes photography unique and why authentic images remain essential in visual communication.
Through creative challenges, students compare AI-generated images with traditional photography to explore the strengths, limitations, and appropriate uses of each approach.
They discover that while AI creates images, photography captures reality, emotion, and genuine human experiences.
The courses encourage students to develop a critical perspective, combining technical skills, artistic sensitivity, and creative direction to produce consistent, authentic and photographic content.
PHOTOGRAPHY & IMAGE CREATION
Logotype & Visual Identity
Design strong logotypes and visual identity guidelines to create authentic, memorable, and scalable brand identity
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INDESIGN & Generative AI
Editorial design, layout creation, typography systems, interactive publishing, and print production workflows.
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Typography : History & Rules
Exploring typography history, classifications, anatomy, readability principles, and typographic connotations.
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Layout & Composition
Understanding grid systems, visual hierarchy, composition principles, editorial design, and communication structures.
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Photoshop & Generative AI
Image editing, retouching, compositing, AI-powered tools, and visual creation for print and digital communication.
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FIREFLY & challenges
Generative AI, prompt engineering, visual experimentation, stylistic references, image generation, and creative workflows.
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Learning Outcomes
Students learn how to :
- Use photography as a language of light and intention
- Master the fundamentals of traditional and digital photography
- Discover analog photography, film negatives, and darkroom techniques
- Understand the complete photographic process, from image capture to publication
- Develop a critical understanding of AI-generated imagery
- Produce consistent imagery for branding, advertising, and editorial projects
- Build efficient photographic, editing, and post-production workflows
- Combine photography, Adobe Lightroom, post-production, and AI responsibly
- Develop visual storytelling and creative direction skills
- Analyze and justify creative choices through collective critical reviews
Pedagogical approach
- Lectures and visual analysis
- Comparative challenges between AI and traditional photography
- Studio and outdoor shooting sessions
- Analog photography workshops
- Lightroom editing sessions
- Collective image reviews and critical discussions
- Creative direction workshops
- Individual and collaborative projects
- Portfolio presentations
Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together.
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI tools.