Explore the history of advertising and visual expression in Europe, from Antiquity and Gutenberg's printing press to television, digital media, social networks, and AI-driven communication.
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Museum Visits & Creative Concepts
Students visit a museum or temporary exhibition and select an artwork as the starting point for an advertising concept.
The creative challenge may be inspired by the artwork itself, a missing detail, an untold story, a symbol, a character, or an alternative interpretation. These workshops encourage creativity, visual research, concept development, and the ability to justify and defend creative choices through structured argumentation.
From Bachelor’s degree to Master’s degree (Master 2).
Beginner to advanced levels.
French and international classes (full english)
Topics Covered
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Museum visits and temporary exhibitions
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Artwork observation and visual analysis
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Art history and cultural references
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Visual culture and creative inspiration
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Symbolism, storytelling, and interpretation
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Hidden narratives and alternative readings of artworks
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Creative concept development
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Advertising and artistic references
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Brand storytelling and communication strategies
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Moodboard creation and visual research
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Art direction and campaign development
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Product collaborations inspired by artworks
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Creative presentations and argumentation
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AI-assisted concept generation and visual exploration
Objectives
Pedagogical Approach
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Research and documentation workshops
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Moodboard creation and visual reference collection
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Creative concept development sessions
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Individual and collaborative projects
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Advertising campaign creation inspired by artworks
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Brand collaboration and storytelling exercises
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Creative presentations and concept pitches
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Group discussions and critical thinking workshops
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AI-assisted creative exploration and visual experimentation
OTHER Courses & Workshops in ADVERTISING CULTURE
History of GRAPHIC Design
Exploring the major design movements that have shaped graphic design, advertising, branding, and visual communication.
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Art in Advertising
Exploring how artists, artworks, and artistic movements have influenced branding, advertising, and visual communication. Students develop advertising concepts inspired by artworks.
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Museum Visits & Creative Concepts
Transform artworks and museum experiences into advertising concepts, creative campaigns, and brand collaborations through research, creativity, and visual storytelling.
SEE THE COURSE ->Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together !
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI.