Exploring the major design movements that have shaped graphic design, advertising, branding, and visual communication.
SEE THE COURSE ->COURSES I WORKSHOPS I EXPERIENCES
Advertising Culture
& Creative Concepts
Building DESIGN, ADVERTISING CULTURE, Creative Skills AND Critical Thinking
Lecturer : Marc-Antoine DHULST
Exploring the history of advertising, visual culture, art, and communication to better understand how images, brands, and creative campaigns influence society.
Through visual analysis, museum experiences with concept workshops, case studies, and creative challenges, students develop critical thinking, cultural awareness, and stronger creative direction skills.
Students will also discover the major design movements that have influenced advertising, visual communication, and graphic design from the nineteenth century to the present day.
Courses & Workshops in Advertising Culture & Creative Expression
Art in Advertising
Exploring how artists, artworks, and artistic movements have influenced branding, advertising, and visual communication. Students develop advertising concepts inspired by artworks.
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Museum Visits & Creative Concepts
Transform artworks and museum experiences into advertising concepts, creative campaigns, and brand collaborations through research, creativity, and visual storytelling.
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Advertising Culture
Explore the history of advertising and visual expression in Europe, from Antiquity and Gutenberg's printing press to television, digital media, social networks, and AI-driven communication.
SEE THE COURSE ->Learning Outcomes
Students learn to :
- Analyze visual communication critically
- Understand the evolution of advertising and visual culture
- Decode artistic and cultural references
- Develop stronger creative concepts and art direction
- Build meaningful and authentic communication
- Understand the impact of AI on contemporary creation
- Strengthen their visual culture and creative autonomy
- Recognize the major design movements
TEACHING approach
- European History of advertising & visual expression
- Ads analysis and case studies
- Creative workshops and challenges
- Individual and collaborative projects
- Debates and critical thinking sessions
- Real and fictional design briefs
- AI and traditional creative workflow comparisons
- Museum visits and exhibitions
Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together.
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI tools.