Typography : History & Rules

Exploring the evolution of typography from the invention of printing to contemporary trends.

Inspired by the Thibaudeau and Vox classifications, this course examines typographic history, anatomy, classifications, readability principles, and connotations to understand how typefaces shape perception, culture, branding, and communication.

From Bachelor’s degree to Master’s degree (Master 2).
Beginner to advanced levels.
French and international classes (full english)

Practical exercises and typeface exploration using Adobe Fonts.

Topics Covered

  • History of typography and printing
  • Font anatomy & letterforms
  • Vox and Thibaudeau classifications
  • Serif and sans-serif typefaces
  • Font hierarchy and readability
  • Typeface pairings and systems
  • Fonts in advertising, branding, and publishing
  • Typographic connotations and visual perception

Objectives

  • Understand the evolution of typography
  • Identify major font families and classifications
  • Improve font selection and pairing skills
  • Understand readability and hierarchy principles
  • Analyze typographic connotations and perception
  • Use typography as a strategic communication tool

Pedagogical Approach

  • Historical lectures
  • Visual analysis and case studies
  • Demonstrations and practical exercises
  • Individual and collaborative projects
  • Workshops & creative challenges
  • Collective discussions and feedback

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