Image editing, retouching, compositing, AI-powered tools, and visual creation for print and digital communication.
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Logotype & Visual Identity
Learning how to design professional logotypes, visual identity systems, and associated brand guidelines, transforming a brand’s promise, values, and DNA into strong, authentic, memorable, and scalable brand experience.
From Bachelor’s degree to Master’s degree (Master 2).
Beginner to advanced levels.
French and international classes (full english)
The course explores typography, color theory, color management, and the emotional and symbolic meanings of visual elements.
Topics Covered
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Logotype creation
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Brand identity systems
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Brand guidelines & graphic charters
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Typography fundamentals
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Font pairing & hierarchy
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Grid systems & composition
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Color theory & color management
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Color symbolism and emotional perception
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Visual consistency across media
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Branding and visual positioning
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Print & digital communication supports
Objectives
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Understand the fundamentals of visual identity and branding systems
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Create professional logotypes and associated brand guidelines
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Master typography hierarchy, composition, and color theory
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Translate a brand’s promise, values, and DNA into authentic visual communication
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Build recognizable, memorable, and scalable brand identities
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Ensure consistency across print, digital, and multi-platform communication supports
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Develop effective branding systems that strengthen brand recognition and positioning
Pedagogical Approach
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Live demonstrations
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Individual and collaborative projects
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Real and fictional branding projects
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Brand analysis and case studies
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Collective feedback sessions
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Workshops & identity design challenges
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Creative direction exercises
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Development of complete visual identity systems and graphic charters
OTHER Courses & Workshops in Graphic Design
Typography : History & Rules
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INDESIGN & Generative AI
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Layout & Composition
Understanding grid systems, visual hierarchy, composition principles, editorial design, and communication structures.
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ILLUSTRATOR & Generative AI
Vector design, logotype creation, visual identity systems, illustration, and communication supports.
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FIREFLY & challenges
Generative AI, prompt engineering, visual experimentation, stylistic references, image generation, and creative workflows.
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Logotype & Visual Identity
Design strong logotypes and visual identity guidelines to create authentic, memorable, and scalable brand identity
SEE THE COURSE ->Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together !
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI.