Generative AI, prompt engineering, visual experimentation, stylistic references, image generation, and creative workflows.
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Graphic Design Fundamentals
& AI tools
Building Creative, Technical & Critical Thinking Skills
Lecturer : Marc-Antoine DHULST
At a time when AI is transforming creative tools and design workflows, I offer courses, workshops, and challenges focused on the fundamental techniques, methods, and tools of graphic design.
The objective is to help students to develop strong creative, technical, and critical thinking skills while mastering both traditional design principles (Adobe) and contemporary AI-assisted workflows.
These courses combine theoretical knowledges and practical skills to create authentic, effective, and professional visual communication across print and digital media.
Courses & Workshops in Graphic Design, Visual Communication & AI
Logotype & Visual Identity
Design strong logotypes and visual identity guidelines to create authentic, memorable, and scalable brand identity
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Layout & Composition
Understanding grid systems, visual hierarchy, composition principles, editorial design, and communication structures.
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ILLUSTRATOR & Generative AI
Vector design, logotype creation, visual identity systems, illustration, and communication supports.
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INDESIGN & Generative AI
Editorial design, layout creation, typography systems, interactive publishing, and print production workflows.
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Photoshop & Generative AI
Image editing, retouching, compositing, AI-powered tools, and visual creation for print and digital communication.
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Typography : History & Rules
Exploring typography history, classifications, anatomy, readability principles, and typographic connotations.
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Learning Outcomes
Students learn how to :
- Master the fundamentals of graphic design
- Create effective visual communication
- Build strong visual identities and branding systems
- Use professional Adobe tools
- Design a logotype and a graphic guideline
- Integrate AI into creative workflows
- Analyze visual references and design trends
- Develop critical thinking and creative autonomy
- Use and custom a typography
- Design authentic and coherent communication projects
Pedagogical approach
- Live demonstrations
- Self-produced online tutorials
- Technical workshops
- Individual and collaborative projects
- Real and fictional design briefs
- Challenges between traditional creative softwares and AI-powered tools
- Case studies and visual analysis
- Collective feedback and discussions
Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together.
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI tools.