Generative AI, prompt engineering, visual experimentation, stylistic references, image generation, and creative workflows.
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FIREFLY & CHALLENGES
Courses and workshops focus on generative AI image creation, visual experimentation, prompt design, stylistic and composition references, image expansion, and creative workflows using Adobe Firefly for print and digital communication.
From Bachelor’s degree to Master’s degree (Master 2).
Beginner to advanced levels.
French and international classes (full english)
The objective of this course is to develop students’ critical thinking by challenging them through projects that combine traditional creative tools with AI-assisted workflows. Students learn how to question, compare, and balance both approaches to create authentic and effective visual communication.
Topics Covered
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Adobe Firefly interface & workflows
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Prompt creation & prompt engineering
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Generative Fill & Generative Expand
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AI-generated visual creation
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Stylistic and composition references
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Image transformation & visual experimentation
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Creative direction using AI
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Authenticity and visual coherence
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AI-assisted advertising and graphic design workflows
Objectives
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Understand generative AI creative workflows
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Master prompt creation and prompt engineering
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Develop critical thinking around AI-generated imagery
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Learn how to combine traditional creative methods with AI tools
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Use stylistic and composition references effectively
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Create authentic and coherent visual communication
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Challenge creative choices through individual and collaborative projects
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Explore the strengths and limitations of AI in graphic design and advertising
Pedagogical Approach
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Live demonstrations
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Individual and collaborative projects
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Prompt experimentation sessions
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Comparative analysis between traditional and AI workflows
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Workshops & creative challenges
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Collective feedback and critical thinking sessions
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Real and fictional advertising projects
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SEE THE COURSE ->Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together !
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI.