The fundamentals of SEO to create websites and content that are both user-friendly and easily discoverable by search engines, AI tools and social medias.
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SEO ESSENTIALS
Understanding the fundamentals of Search Engine Optimization (SEO) and how search engines discover, index, and rank web pages.
Students learn the core principles of SEO, the importance of content, keywords, website structure, and user experience, while discovering how SEO supports the visibility and performance of digital projects.
From Bachelor’s degree to Master’s degree (Master 2).
Beginner to advanced levels.
French and international classes (full english)
Practicial exercises : Analyze a website, identify its SEO strengths and weaknesses, and improve its content by rewriting page titles, meta descriptions, headings, and keywords according to SEO best practices.
Topics Covered
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Introduction to SEO
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How Search Engines Work
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Digital Marketing
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Keyword Research
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On-Page SEO Fundamentals
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Website Structure & Navigation
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Content quality
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SEO Trends & AI
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Metadata (Title & Meta Description)
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Images & Alt Text
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Internal & External Linking
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Mobile-First Indexing
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Website Performance Basics
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Introduction to Google Search Console
Objectives
Pedagogical Approach
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Lectures and demonstrations
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Analysis of search engine results
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Website and content analysis
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Keyword research exercises
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Metadata writing workshops
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Competitor benchmarking
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SEO case studies
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Individual and collaborative activities
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AI-assisted keyword and content generation
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Group discussions and presentations
OTHER Courses & Workshops in WEB DESIGN
HTML & CSS Fundamentals
The fundamentals of HTML and CSS to understand how websites are built, customize WordPress and CMS websites through Additional CSS, and implement responsive layouts while maintaining a consistent visual identity.
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WORDPRESS & CMS
Learn how to transform UX/UI designs into responsive, SEO-optimized WordPress websites. Students explore content management systems, visual identity integration and AI-assisted web creation.
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UX/UI Design & Figma
UX/UI design and Figma fundamentals, wireframing, prototyping, design systems, responsive interfaces, collaborative workflows and visual identity implementation for websites and digital products. AI-Assisted UX/UI Design.
SEE THE COURSE ->Looking for lecturer, workshopS leader, or jury member ?
Let’s create engaging learning experiences together !
I am available from january 2027 for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI.