{"id":1838,"date":"2026-06-01T11:25:35","date_gmt":"2026-06-01T09:25:35","guid":{"rendered":"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/?p=1838"},"modified":"2026-07-01T10:44:28","modified_gmt":"2026-07-01T08:44:28","slug":"logotype-visual-identity","status":"publish","type":"post","link":"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/logotype-visual-identity\/","title":{"rendered":"Logotype &amp; Visual Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1838\" class=\"elementor elementor-1838\">\n\t\t\t\t<div class=\"elementor-element elementor-element-87b33e0 e-flex e-con-boxed e-con e-parent\" data-id=\"87b33e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a762573 e-con-full e-flex e-con e-child\" data-id=\"a762573\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc58e67 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"cc58e67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d\u2019images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype1.jpg\" alt=\"Logotype and visual identity\" title=\"FIREFLY &amp; challenges\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype7.jpg\" alt=\"Logotype and visual identity\" title=\"FIREFLY &amp; challenges\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype3.jpg\" alt=\"Logotype and visual identity\" title=\"FIREFLY &amp; challenges\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype8.jpg\" alt=\"Logotype and visual identity\" title=\"FIREFLY &amp; challenges\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype5-1.jpg\" alt=\"Logotype and visual identity\" title=\"FIREFLY &amp; challenges\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 sur 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype4.jpg\" alt=\"Logotype and visual identity\" title=\"FIREFLY &amp; challenges\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 sur 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype2.jpg\" alt=\"Logotype and visual identity\" title=\"FIREFLY &amp; challenges\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 sur 8\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype6.jpg\" alt=\"Logotype and visual identity\" title=\"FIREFLY &amp; challenges\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2288cc0 e-con-full e-flex e-con e-child\" data-id=\"2288cc0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c768e9 elementor-widget elementor-widget-heading\" data-id=\"8c768e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Logotype <i>&amp; Visual Identity<\/i><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6b379c elementor-widget elementor-widget-text-editor\" data-id=\"6e6b379c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Learning how to design professional logotypes, visual identity systems, and associated brand guidelines<\/strong><\/em>, transforming a brand\u2019s promise, values, and DNA into strong, authentic, memorable, and scalable brand experience.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37f0d7e elementor-widget elementor-widget-text-editor\" data-id=\"37f0d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: #000000;\"><strong data-start=\"0\" data-end=\"57\" data-is-only-node=\"\">From Bachelor\u2019s degree to Master\u2019s degree (Master 2).<\/strong><\/span><br data-start=\"57\" data-end=\"60\" \/><span style=\"color: #000000;\"><strong data-start=\"60\" data-end=\"92\" data-is-last-node=\"\">Beginner to advanced levels.<\/strong><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b8658 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"71b8658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e19fa elementor-widget elementor-widget-text-editor\" data-id=\"10e19fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: #000000;\"><strong data-start=\"0\" data-end=\"57\" data-is-only-node=\"\">French and international classes (full english)<\/strong><\/span><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a52383b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a52383b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec49847 elementor-widget elementor-widget-text-editor\" data-id=\"ec49847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The course explores typography, color theory, color management, and <em><strong>the emotional and symbolic meanings of visual elements.<\/strong><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae1b9cb e-flex e-con-boxed e-con e-parent\" data-id=\"ae1b9cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be683bd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be683bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59bb7ca e-flex e-con-boxed e-con e-parent\" data-id=\"59bb7ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c52ff elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"27c52ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-27c52ff\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"27c52ff\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"topics-covered\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-4171\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><h3 class=\"eael-accordion-tab-title\">Topics Covered<\/h3><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-4171\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"topics-covered\"><ul>\n<li>\n<h6>Logotype creation<\/h6>\n<\/li>\n<li>\n<h6>Brand identity systems<\/h6>\n<\/li>\n<li>\n<h6>Brand guidelines &amp; graphic charters<\/h6>\n<\/li>\n<li>\n<h6>Typography fundamentals<\/h6>\n<\/li>\n<li>\n<h6>Font pairing &amp; hierarchy<\/h6>\n<\/li>\n<li>\n<h6>Grid systems &amp; composition<\/h6>\n<\/li>\n<li>\n<h6>Color theory &amp; color management<\/h6>\n<\/li>\n<li>\n<h6>Color symbolism and emotional perception<\/h6>\n<\/li>\n<li>\n<h6>Visual consistency across media<\/h6>\n<\/li>\n<li>\n<h6>Branding and visual positioning<\/h6>\n<\/li>\n<li>\n<h6>Print &amp; digital communication supports<\/h6>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"objectives\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-4172\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><h3 class=\"eael-accordion-tab-title\">Objectives<\/h3><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-4172\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"objectives\"><ul>\n<li>\n<h6>Understand the fundamentals of visual identity and branding systems<\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ca542f\">Create professional logotypes and associated brand guidelines<\/span><\/h6>\n<\/li>\n<li>\n<h6>Master typography hierarchy, composition, and color theory<\/h6>\n<\/li>\n<li>\n<h6>Translate a brand&rsquo;s promise, values, and DNA into authentic visual communication<\/h6>\n<\/li>\n<li>\n<h6><strong>Build recognizable, memorable, and scalable brand identities<\/strong><\/h6>\n<\/li>\n<li>\n<h6>Ensure consistency across print, digital, and multi-platform communication supports<\/h6>\n<\/li>\n<li>\n<h6>Develop effective branding systems that strengthen brand recognition and positioning<\/h6>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"pedagogical-approach\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-4173\"><span class=\"eael-advanced-accordion-icon-closed\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-plus\"><\/i><\/span><span class=\"eael-advanced-accordion-icon-opened\"><i aria-hidden=\"true\" class=\"fa-accordion-icon fas fa-minus\"><\/i><\/span><h3 class=\"eael-accordion-tab-title\">Pedagogical Approach<\/h3><i aria-hidden=\"true\" class=\"fa-toggle fas fa-angle-right\"><\/i><\/div><div id=\"elementor-tab-content-4173\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"pedagogical-approach\"><ul>\n<li>\n<h6>Live demonstrations<\/h6>\n<\/li>\n<li>\n<h6>Individual and collaborative projects<\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #ca542f\">Real and fictional branding projects<\/span><\/h6>\n<\/li>\n<li>\n<h6>Brand analysis and case studies<\/h6>\n<\/li>\n<li>\n<h6>Collective feedback sessions<\/h6>\n<\/li>\n<li>\n<h6>Workshops &amp; identity design challenges<\/h6>\n<\/li>\n<li>\n<h6>Creative direction exercises<\/h6>\n<\/li>\n<li>\n<h6>Development of complete visual identity systems and graphic charters<\/h6>\n<\/li>\n<\/ul><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08362f9 e-flex e-con-boxed e-con e-parent\" data-id=\"08362f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a73f120 e-con-full e-flex e-con e-child\" data-id=\"a73f120\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e7c8f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c8e7c8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44c10e29 e-con-full e-flex e-con e-parent\" data-id=\"44c10e29\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79cd0b00 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"79cd0b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de72b1e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4de72b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f5c6aa4 elementor-widget elementor-widget-text-editor\" data-id=\"1f5c6aa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font-family: 'Bebas Neue', sans-serif; font-size: 41px; line-height: 0.9em;\">\n    <span style=\"color: #ffffff;\">OTHER Courses &amp; Workshops <i>in Graphic Design<\/i><\/span>\n<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aef79af elementor-grid-eael-col-3 elementor-grid-tablet-eael-col-2 elementor-grid-mobile-eael-col-1 elementor-widget elementor-widget-eael-post-grid\" data-id=\"5aef79af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;eael_post_grid_columns&quot;:&quot;eael-col-3&quot;,&quot;eael_post_grid_columns_tablet&quot;:&quot;eael-col-2&quot;,&quot;eael_post_grid_columns_mobile&quot;:&quot;eael-col-1&quot;}\" data-widget_type=\"eael-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"eael-post-grid-5aef79af\" class=\"eael-post-grid-container\">\n            <div class=\"eael-post-grid eael-post-appender eael-post-appender-5aef79af eael-post-grid-style-three\" data-layout-mode=\"masonry\"><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-1919 category-graphicdesign tags-layout\" data-id=\"1919\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/layout-composition\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                 <img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"227\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/layout-cover-300x227.jpg\" class=\"attachment-medium size-medium wp-image-1934\" alt=\"layout and composition cover\" title=\"FIREFLY &amp; challenges\" srcset=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/layout-cover-300x227.jpg 300w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/layout-cover-768x582.jpg 768w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/layout-cover.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n             <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/layout-composition\/\" title=\"Layout &amp; Composition\">Layout &amp; Composition<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Understanding grid systems, visual hierarchy, composition principles, editorial design, and communication structures.<\/p><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/layout-composition\/\" class=\"eael-post-elements-readmore-btn\">SEE THE COURSE -&gt;<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-1774 category-graphicdesign tags-indesign\" data-id=\"1774\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/adobe-indesign-generative-ai\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                 <img decoding=\"async\" width=\"300\" height=\"227\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/indesign-cover-300x227.jpg\" class=\"attachment-medium size-medium wp-image-1807\" alt=\"Indesign Cover 300x227\" title=\"FIREFLY &amp; challenges\" srcset=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/indesign-cover-300x227.jpg 300w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/indesign-cover-768x582.jpg 768w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/indesign-cover.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n             <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/adobe-indesign-generative-ai\/\" title=\"INDESIGN &amp; Generative AI\">INDESIGN &amp; Generative AI<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Editorial design, layout creation, typography systems, interactive publishing, and print production workflows.<\/p><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/adobe-indesign-generative-ai\/\" class=\"eael-post-elements-readmore-btn\">SEE THE COURSE -&gt;<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-1 category-graphicdesign tags-photoshop\" data-id=\"1\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/photoshop-courses\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                 <img decoding=\"async\" width=\"300\" height=\"227\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/photoshop-300x227.jpg\" class=\"attachment-medium size-medium wp-image-1722\" alt=\"photoshop\" title=\"FIREFLY &amp; challenges\" srcset=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/photoshop-300x227.jpg 300w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/photoshop-768x582.jpg 768w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/photoshop.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n             <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/photoshop-courses\/\" title=\"Photoshop &amp; Generative AI\">Photoshop &amp; Generative AI<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Image editing, retouching, compositing, AI-powered tools, and visual creation for print and digital communication.<\/p><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/photoshop-courses\/\" class=\"eael-post-elements-readmore-btn\">SEE THE COURSE -&gt;<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-1881 category-graphicdesign tags-typography\" data-id=\"1881\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/typography-history-rules\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                 <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"227\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/typo-cover-300x227.jpg\" class=\"attachment-medium size-medium wp-image-1883\" alt=\"typography\" title=\"FIREFLY &amp; challenges\" srcset=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/typo-cover-300x227.jpg 300w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/typo-cover-768x582.jpg 768w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/typo-cover.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n             <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/typography-history-rules\/\" title=\"Typography : History &amp; Rules\">Typography : History &amp; Rules<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Exploring typography history, classifications, anatomy, readability principles, and typographic connotations.<\/p><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/typography-history-rules\/\" class=\"eael-post-elements-readmore-btn\">SEE THE COURSE -&gt;<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-1714 category-graphicdesign tags-illustrator\" data-id=\"1714\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/adobe-illustrator-generative-ai\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                 <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"227\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/illustrator-300x227.jpg\" class=\"attachment-medium size-medium wp-image-1724\" alt=\"illustrator\" title=\"FIREFLY &amp; challenges\" srcset=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/illustrator-300x227.jpg 300w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/illustrator-768x582.jpg 768w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/illustrator.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n             <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/adobe-illustrator-generative-ai\/\" title=\"ILLUSTRATOR &amp; Generative AI\">ILLUSTRATOR &amp; Generative AI<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Vector design, logotype creation, visual identity systems, illustration, and communication supports.<\/p><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/adobe-illustrator-generative-ai\/\" class=\"eael-post-elements-readmore-btn\">SEE THE COURSE -&gt;<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-1838 category-graphicdesign tags-logotype\" data-id=\"1838\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/logotype-visual-identity\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                 <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"227\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype-cover-300x227.jpg\" class=\"attachment-medium size-medium wp-image-1863\" alt=\"Logotype Cover 300x227\" title=\"FIREFLY &amp; challenges\" srcset=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype-cover-300x227.jpg 300w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype-cover-768x582.jpg 768w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/06\/logotype-cover.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n             <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/logotype-visual-identity\/\" title=\"Logotype &amp; Visual Identity\">Logotype &amp; Visual Identity<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Design strong logotypes and visual identity guidelines to create authentic, memorable, and scalable brand identity<\/p><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/logotype-visual-identity\/\" class=\"eael-post-elements-readmore-btn\">SEE THE COURSE -&gt;<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><article class=\"eael-grid-post  eael-post-grid-column eael-pg-post-1810 category-graphicdesign tags-firefly\" data-id=\"1810\">\n        <div class=\"eael-grid-post-holder\">\n            <div class=\"eael-grid-post-holder-inner\"><div class=\"eael-entry-media\"><div class=\"eael-entry-overlay fade-in\"><i class=\"fas fa-long-arrow-alt-right\" aria-hidden=\"true\"><\/i><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/adobe-firefly\/\"><\/a><\/div><div class=\"eael-entry-thumbnail \">\n                 <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"227\" src=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/firefly-cover-300x227.jpg\" class=\"attachment-medium size-medium wp-image-1821\" alt=\"firefly cover\" title=\"FIREFLY &amp; challenges\" srcset=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/firefly-cover-300x227.jpg 300w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/firefly-cover-768x582.jpg 768w, https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/wp-content\/uploads\/2026\/05\/firefly-cover.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n             <\/div>\n        <\/div><div class=\"eael-entry-wrapper\"><header class=\"eael-entry-header\"><h2 class=\"eael-entry-title\"><a class=\"eael-grid-post-link\" href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/adobe-firefly\/\" title=\"FIREFLY &amp; challenges\">FIREFLY &amp; challenges<\/a><\/h2><\/header><div class=\"eael-entry-content\">\n                        <div class=\"eael-grid-post-excerpt\"><p>Generative AI, prompt engineering, visual experimentation, stylistic references, image generation, and creative workflows.<\/p><a href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/adobe-firefly\/\" class=\"eael-post-elements-readmore-btn\">SEE THE COURSE -&gt;<\/a><\/div>\n                    <\/div><\/div><\/div>\n        <\/div>\n    <\/article><\/div>\n            <div class=\"clearfix\"><\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ed06a9 e-flex e-con-boxed e-con e-parent\" data-id=\"29ed06a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4dd8d44a e-con-full e-flex e-con e-child\" data-id=\"4dd8d44a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-194c9fbf elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"194c9fbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-down\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc0f122 elementor-widget elementor-widget-heading\" data-id=\"5cc0f122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking for lecturer, <i>workshopS leader<\/i>, \nor jury member ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410c9b47 elementor-widget elementor-widget-text-editor\" data-id=\"410c9b47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Let&rsquo;s create engaging learning experiences together !<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8bd3fe elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1d8bd3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1600e59e elementor-widget elementor-widget-text-editor\" data-id=\"1600e59e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">I am available <span style=\"text-decoration: underline;\"><strong>from january 2027<\/strong><\/span> for lectures, workshops, creative weeks, coaching, and academic juries in graphic design, advertising, web design, photography, and AI.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3ce01e elementor-widget elementor-widget-eael-creative-button\" data-id=\"2c3ce01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-creative-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"eael-creative-button-wrapper\">\n\n            <a class=\"eael-creative-button eael-creative-button--default eael-cb-icon-position-\" href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/contact\/\" data-text=\"\">\n            \t    \n                <div class=\"creative-button-inner\">\n\n                    \n                    <span class=\"cretive-button-text\">GET IN TOUCH<\/span>\n\n                                    <\/div>\n\t                        <\/a>\n        <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4d8b32 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d4d8b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Design strong logotypes and visual identity guidelines to create authentic, memorable, and scalable brand identity<\/p>\n","protected":false},"author":1,"featured_media":1863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Logotypes. Visual identity - Marc-Antoine DHULST<\/title>\n<meta name=\"description\" content=\"Design professional logotypes and visual identity systems to create authentic, memorable, and scalable brands. Course by Marc-Antoine DHULST.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.agence-pdf.com\/marcantoine.dhulst\/logotype-visual-identity\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marc-Antoine DHULST. Logotypes. Visual identity - Marc-Antoine DHULST\" \/>\n<meta property=\"og:description\" content=\"Design professional logotypes and visual identity systems to create authentic, memorable, and scalable brands. 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